MOTIE design R&D
Designing spaces that respond, with generative AI and kinetic media.
A project building a solution that gives people in broadcast, hospital and exhibition spaces a Smart Experience Space (SES), using interactive kinetic media combined with generative AI. KBS Art Vision leads it; Metakium, as a joint R&D institution, handles interactive content that responds to spatial data and multi-sensory staging with light, sound and scent.
- Project
- Development of spatial design technology applied with interactive kinetic media과제명(국문): 인터랙티브 Kinetic Media 적용 공간 디자인 기술개발
- Program
- Ministry of Trade, Industry and Energy (MOTIE) design innovation programme · design industry technology development (design-tech core technology)Managed by KEIT (Korea Evaluation Institute of Industrial Technology) · project no. RS-2025-14383049
- Period
- - · 3 years 9 months over 4 project years · phase 1 of 2 under way
- Consortium
- Lead: KBS Art Vision · joint research: Metakium, Sign Telecom, Kwangwoon University Industry-Academic Collaboration Foundation
- Participation
- Joint R&D institutionJoint R&D institution · checked · Source: signed R&D plan, MOTIE design R&D (project no. RS-2025-14383049)
- Final goal
- A solution that uses interactive kinetic media with generative AI to give people in broadcast studios, hospitals in Korea, exhibitions and similar spaces a Smart Experience Space (SES)Technology readiness level (TRL) 4 → 8
- Settings
- Broadcast · hospitals · exhibitions · building lobbies · shops and showrooms
Goals by project year · whole consortium
Year 1 · 2025SES design scenarios and rendering, multimodal spatial experience design, flexible kinetic display module control, AI user-interaction technology
Year 2 · 2026SES simulation model, human-factors content, advanced 3-axis control, multimodal generative AI content components
Year 3 · 2027Integrated SES prototype, a testbed linking kinetic structures with content
Year 4 · 2028Validation with users taking part, a system ready for production
Data → analysis → use
- Data
- Room data (light, temperature, humidity, noise) · where people are and how they move · social trends, weather and visitor data
- Analysis
- Automatic AI content cueing · location-based hyper-personalized staging · a conversational content engine where generative AI answers visitors’ questions
- Output
- Multi-sensory staging that combines kinetic media with light, sound, scent and air
Metakium’s research work
Year 1Interactive staging designed from spatial dataContent scenarios that change with light, temperature, humidity and noise · multi-sensory spatial experience design
Year 1Location-based hyper-personalized contentMessages and staging matched to movement and gestures · interactive content for several people at once
Year 2Automatic AI content cueing · conversational content engineAI trained on social trends, weather and visitor data arranges the content
Years 2-4Light, sound and scent content and its validationEmotional light-space and sound-space content · response latency and user satisfaction of multi-sensory staging
Project-year goals and Metakium’s work follow the signed R&D plan (July 2025 submission).
